Tuscany is one of those iconic landscape locations I’d longed to photograph since I first saw pictures of it in the first photography books I ever bought. It was one of the first photography trips I ever made back in 2009 and I immediately fell in love with the area. It’s a beautiful rural landscape, all gentle rolling hills, vineyards and medieval hilltop towns, and so I was excited to be heading back there again this spring with two good friends and fantastic photographers Konstantinos Vasilakis and Kostas Petrakis. We’ll be running a workshop there next year, so our plan for this trip was to finalise all the practicalities and ensure that everything we needed was in place, but of course we also intended to do plenty of photography.
The Fujifilm GFX 50S really is a game changer for Fuji. A medium format mirrorless camera, it combines the company’s heritage of classic medium format film cameras like the G690, GS645 and G617 with their retro mirrorless digitalX Series. It’s a fascinating combination and makes sense for a company like Fuji to fuse their decades of experience of medium format film systems with their brilliant mirrorless digital cameras to create a large mirrorless medium camera system that targets users of professional full frame systems like the Nikon D810, the Canon 5DR and the Sony A7R2.